Women: A Rising Economic Power

Women love to shop! At least that was the old cliche' that has spanned over a number of years regarding finance and women. Today is a new day for women. Undeniably, women are indeed becoming a growing force in the economic arena. This article was very interesting because although statistics show women to be tremendous contributors to an already male-dominated volatile economy, we apparently are not getting our props from men. Because we live in a such a testosterone-drenched society where the so-called "men rule" mindset is very prominent, I believe that it is important for ladies not shrink back in timidity nor press forward in arrogancy as we claim our rightful place as a formidable economic force in this world. Although I believe we should be mindful of the condescending tactics used by marketers to gain our business, we should also be equally mindful as to choose our battles carefully. Who cares if it's pink or blue as long the job gets done.

http://www.cnn.com/2009/WORLD/asiapcf/10/25/intl.women.global.economy/index.html